Last Updated: August 21, 2024

GridTier Limited

This SEO Service Agreement (“Agreement”) is entered into by and between GridTier Limited (“GridTier,” “we,” “our,” or “us”) and the undersigned client (“Client,” “you,” or “your”). Payment of any invoice constitutes acceptance of this Agreement.

1. Scope of Services

GridTier will provide SEO services according to the service package selected by Client:

Packages: Local, Growth, Hyper Growth

1.1 Month One – Foundation Build (All Packages)

During the first month of service, GridTier will complete foundational local SEO development, including:

• Running Baseline Analysis
• Providing Access to Client Folder in a Shared Drive
• Creating and optimizing a Local SEO page on Client’s website
• Updating Client’s Google Business Profile (GBP) with correct categories and services
• Aligning website structure and content with GBP categories and services
• Building initial landing pages, category pages, and critical service pages, based on the Client’s selected package

1.2 Ongoing Monthly Services (Month Two and Beyond)

After Month One, GridTier will continue building topical and geographic authority, local citations, and backlink acquisition.

Deliverables by Package Tier

Package: Critical Services, Pages Per Month, Backlinks Per Month

Local: Up to 3, 3 pages/month, 3 backlinks/month

Growth: Up to 5, 5 pages/month, 5 backlink/month

Hyper Growth; Up to 7, 7 pages/month, 7 backlinks/month

Definition of “Page”

A “page” refers to an SEO-optimized page of a minimum of 800 words, including schema markup, internal links, metadata, media, and full on-page optimization. Pages may include:

• Critical service pages
• Category pages
• NAP-agnostic pages
• Locality/geo pages
• Support articles boosting topical relevance

GridTier retains discretion to determine which page type will best support Client’s rankings.

Backlinks

GridTier will source contextually relevant editorial backlinks to Client-owned pages. GridTier retains discretion over link source, anchor text, authority, and placement.

1.3 Package-Specific Features

Included in All Packages:

• GBP optimization
• Articles & page optimizations
• GBP review & posting strategy
• Local directory citations
• Backlink acquisition

Growth & Hyper Growth:

• Local + organic search optimization
• Keyword tracking
• AIO + GEO optimizations
• NAP-agnostic pages

Hyper Growth Only:

• Management of up to two (2) GBP accounts
• Dedicated account manager

1.4 Strategy and Execution

GridTier retains full discretion regarding SEO strategies, techniques, tools, and timelines required to achieve optimal performance based on industry standards. Strategies may evolve based on market competition and algorithm changes.

1.5 Website Rebuild, Hosting, and Management

GridTier will evaluate whether Client’s existing website is structurally suitable for SEO.

A. If the existing website is usable:

GridTier will perform SEO on top of the existing site, and Client remains responsible for:

• Hosting
• Website management
• Plugin/theme updates
• Security
• Performance/uptime

GridTier does not manage the site in this scenario.

B. If the website requires a full rebuild:

GridTier may recommend a rebuild. If Client agrees:

• GridTier will rebuild and host the site.
• Hosting, management, maintenance, security, uptime, and updates are all included during any active SEO term.
• No additional hosting fee is charged during the SEO contract.

C. If Client cancels SEO services after a rebuild:

Client must select one of the following within 14 days:

Option 1 — GridTier Hosting Plan ($297/month)

A hosting & maintenance plan without any SEO services, including:

• Hosting
• Security
• Plugin/theme updates
• Backups
• Site upkeep

OR

Option 2 — Free Website Export

Client may request a full export of the site (files + database). After export:

• GridTier has no obligation to migrate or troubleshoot the site
• GridTier’s hosting and management obligations end immediately

If Client does not choose an option within 14 days, Option 1 applies by default.

1.6 Tooling and Third-Party Costs

GridTier provides its internal tools at no extra charge. Any additional third-party tools or services requested by Client (e.g., call tracking, paid plug-ins, paid review or citation platforms) will be billed separately.

1.7 Exclusivity

GridTier does not provide market exclusivity unless purchased separately. Multiple clients in the same vertical and geographic area may be served concurrently.

2. Performance Expectations & Client Interference

SEO is a long-term strategy affected by market competition, algorithms, history of the domain, and industry seasonality.

GridTier does not guarantee:

• Specific rankings
• Lead volume
• Sales results
• Map Pack placement
• AI placement

2.1 Client Interference Clause

GridTier is not responsible for negative performance caused by:

• Unapproved website changes
• Third-party developers or SEO vendors
• Changes to navigation, content, URLs, structure, or hosting
• Client-requested rollbacks
• DNS errors or hosting outages

Billing continues during any interference-related delay.

3. Term & Payment

• All fees are billed monthly in advance.
• Payments are auto-charged to the credit card on file.
• All payments and fees are non-refundable.

3.1 Month-to-Month

Either party may cancel with 30 days’ written notice.

3.2 Multi-Month Contracts (3-Month or 6-Month)

• Locks in current pricing
• Early termination requires payment of 50% of the remaining contract value
• At end of term, plan converts to month-to-month unless cancelled

3.3 Rate Adjustments

Month-to-month plans may increase up to 10% annually with 30 days’ notice.

3.4 Late Payments

• Services may be suspended after 10 days
• Interest accrues at 1.5%/month
• Client pays reasonable attorney & collection fees

3.5 Chargebacks

Chargebacks are expressly prohibited and constitute breach of Agreement.

3.6 Insolvency

In the event of insolvency/bankruptcy, all unpaid fees become immediately due.

4. Deliverables & Content Control

• Deliverables are final unless factually incorrect or unlawful.
• One (1) courtesy revision allowed for factual accuracy or brand tone.
• Unpaid deliverables may not be used.
• Ownership transfers to Client only upon full payment.

5. Client Responsibilities

Client must provide timely access to:

• Website CMS (Admin or Editor)
• Google Business Profile (Owner/Manager)
• Google Analytics (Editor/Admin)
• Search Console (Full Access)
• Domain registrar (DNS access)
• Hosting account or FTP access

GridTier will supply an access checklist within 5 business days.

Staging delays count as Client delays. Billing does not pause.

6. Reporting

Monthly reporting includes, depending on package:

• GBP performance
• Work completed
• Citation status
• Local Heatmaps
• Keyword tracking (Growth & Hyper)
• Google Analytics & Search Console insights
• Technical optimization scoring (Growth & Hyper)
• Monthly account manager call (Hyper)

7. Intellectual Property & Transition Rights

• Paid deliverables belong to Client
• In-progress work belongs to GridTier
• Backlinks and citations remain associated with the Client’s brand
• GridTier retains ownership of internal frameworks and processes

7.1 Backlink Rights Upon Non-Payment

If Client is 30+ days past due or in breach, GridTier may request removal of backlinks and/or citations from publishers.

7.2 Website Rebuild Transition

Upon SEO cancellation, Section 1.5 applies.

8. Service Standards & Credits

GridTier will use commercially reasonable efforts to meet timelines.

Delay of up to 15 business days does not constitute breach.

If GridTier fails to deliver contracted monthly work (not due to Client delay), Client receives a pro-rata credit, calculated as:

(Monthly Fee ÷ # of Contracted Deliverables) × Undelivered Items

Credits apply to the next billing cycle and expire after two billing cycles.
Refunds are not offered.

9. Performance Disclaimer

GridTier does not guarantee rankings, traffic, revenue, or lead volume. Algorithm changes, platform disruptions, and search volatility are not grounds for refunds or termination.

10. Client Conduct

GridTier may terminate immediately if Client engages in abusive communication, obstructs performance, grey or black-hat SEO methods, or refuses to provide required access. If terminated based on client conduct, no refunds will be provided.

11. Termination by GridTier

GridTier may terminate for any reason with 30 days’ written notice. Prepaid unused fees will be refunded (month-to-month only).

12. Arbitration & Jurisdiction

• Governed by the laws of Nevada, USA
• All disputes resolved via binding arbitration in Clark County, Nevada
• Either party may seek injunctive relief in court
• Prevailing party recovers attorney’s fees

13. Payments & Chargebacks

All payments are final. Chargebacks are prohibited.

14. Non-Solicitation

Client may not solicit or hire GridTier staff, contractors, or partners for 12 months after termination.

15. Indemnification

• Client indemnifies GridTier for claims arising from Client-provided content, unlawful representations, or misuse of deliverables
• GridTier indemnifies Client for claims that GridTier-created content infringes IP

16. Confidentiality & Data Privacy

Mutual confidentiality applies.
Security incidents will be reported within 72 hours of discovery.

17. Non-Disparagement

Both parties agree not to make false or defamatory public statements.

18. Limitation of Liability

GridTier’s total liability is capped at three (3) months of fees.
GridTier is not liable for indirect or consequential damages.

19. Assignment

Client may not assign this Agreement without written consent.
GridTier may assign freely.

20. Force Majeure

GridTier is not liable for delays outside its control.

21. Publicity & Case Study Rights

Client grants GridTier the right to reference Client’s name, logo, and general project description in GridTier’s marketing materials, including website, proposals, presentations, social media, and case studies. GridTier may reference factual, non-confidential performance information (e.g., ranking improvements, traffic growth, or lead volume trends) for illustrative and educational purposes. GridTier will not disclose Client’s confidential information, trade secrets, or specific customer data without prior written approval. Client may revoke case study rights only for future publications by providing thirty (30) days’ written notice; previously published materials shall remain unaffected.

22. Severability

If any provision of this Agreement is determined to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect, and the invalid provision shall be replaced with a valid provision that most closely reflects the original intent of the parties.

23. Entire Agreement

These Terms constitute the entire agreement and supersede any prior discussions. If any provision is unenforceable, the remainder stays in effect. We may assign these Terms upon merger, sale, or corporate reorganization. Notices must be in writing and sent to the contacts listed below.

24. Contact

GridTier Limited
5725 S Valley View Blvd, Suite 7, Las Vegas, NV 89118, USA
+1 702-289-4314 • support@gridtier.com